• Press Release
• How it Works
• EuroCloth Vs Microfibre

Stainless steel has been fashionable on and off for decades.  Although the consumers’ taste for colour comes and goes, the ability of stainless steel remains neutral against any backdrop remains.  The problem for the stainless steel appliance consumer is how to keep the appearance looking as it did in the showroom.  The answer is to educate the consumer so that the perception of owning a stainless steel appliance is not how difficult it is, but how easy it is, to keep sparkling clean and shiny. The product to achieve this is the Eurocloth, in conjunction with the stainless steel cutback solution for the initial clean.  The problem lies with the cleaning, not the stainless steel!  Following the initial cutback, only the Eurocloth is needed. Generally, people believe elbow grease, the use of polishes, cleaning compounds and chemicals are required.  Only now are people realising that the products we apply to surfaces throughout our homes actually contribute to and compound the problem but, in most cases, do not eliminate it. Take windows for example …. Who does not want sparkling, streak free windows?  Apply anything to that surface however, and heat steam and dust will build up and smear because there is a layer of something on the surface to stick to. The solution is to cut back whatever has been applied to the surface … no build up … no smear so that when touched with fingers, prints are not so readily left on the surface.       Cut Back Solution Read the Press Release (click on the image)

This is where the Eurocloth plays its part.  The Eurocloth has proven to be excellent in its ability to pick up the dirt, dust and fats from a surface (ie fingerprints, etc and holds it within the microfibres, leaving only thin film of water on the surface).  Within minutes this film evaporates streak-free leaving a clean shiny surface.

What it picks up is not released on the next surface either.  Dirt and residue will only be released from the Eurocloth when machine washed in a hot wash using a washing product that does not contain either bleach or fabric softener.

So there is no difference between stainless steel, windows or, for that matter, any reflective surface.

People accept that they have to regularly clean or persevere with glass and mirrors becoming dirty and smeared because every home needs those materials. However, they do have an option regarding the purchase of white or stainless steel appliance.

What sets the Euro-cloth apart from other microfibre cloths

• It uses static electricity (electricity comes from the Greek word for amber [electron].  If you rub a piece of amber it becomes charged with electricity and attracts particles floating in the air)

• A capillary action (a phenomenon where fluid rises inside a tube higher that the surface level outside the tube when that tube is lowered into the fluid).

• The unique material that makes up the Eurocloth: 50% Polyester and 50% Polyamide

• The Eurocloth contains 60,000 micro fibres per square centimetre

• The Eurocloth is capable of absorbing between 4-6 times more dirt than competitive microfibre products
• Each square centimetre of the Euro-Cloth is capable of absorbing the same amount of dirt as 1m² of cotton cloth